Shrinkflation, what is it? It sounds like shrinkage and inflation... right? Inflation is something inflation, so one must wonder if something is inflating how could it be shrinking?

Well during inflationary times, and right now is a prime example due to the 40-year record high inflation we are seeing currently, companies will try to use some trick to get you to still buy their products.

If you have been grocery shopping lately, you have noticed how much more expensive items you are purchasing. Inflation... right, but sometimes companies use other tricks to get you to not notice. One practice is called shrinkflation, which is a company may not raise the price of a product, but instead reduce the package size of the product.

Below are some examples:

• Kleenex small box has 5 fewer tissues than a month ago

• Chobani flip yogurt: package size decreased to 4.5oz to 5.3oz

• Folgers reduced their coffee container from 51oz (about 1.51 L) to 43.5oz (about 1.29 L)

• Domino's: 10-piece nuggets that sell for $7.99 are now 8 pieces

• Gatorade: 32oz (about 946.35 ml) bottles are now 28oz (about 828.06 ml) bottles

• Doritos now is packing in 5 fewer chips per bag, a bag used to weigh 9.75oz is now 9.25oz

Again, the purpose of this is just to get out of raising the price of a product, and just reduce the amount of product in hopes of the consumer not noticing.